Make Art Not War
We live in a new age.
Gone are the days when companies competed on themes of scarcity and waged price wars.
In the new age – The Information Age or The Connection Age – the smart companies are succeeding, not by trying to win the battles of decades past, but by making Art.
Art is made by Artists.
In today’s business environment, Artists are not just sculptors, painters, and musicians. Artists are those that create emotional ties with their customers. Artists make things that are unique.
The Industrial Age asked for loyalty by demanding “buy-now” tactics, sales, and exploiting competitive advantages.
Artists don’t ask for loyalty but are rewarded for their passion. They are open-source, caring, non-perfect, inspiring, create community, human, innovative, and they pursue excellence, not customers.
Make Art not War.
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